No Labels Problem Solvers Convention

October 12, 2015

Overview

No Labels, a bipartisan grassroots organization, used Microsoft Pulse to engage, activate, and learn from their participants during their inaugural Problem Solvers Convention, held in the primary state of New Hampshire in the Fall of 2015 in partnership with The Hill newspaper.

More than 1,500 U.S. voters, eight presidential candidates, Hollywood celebrities, and an array of political leaders from both parties came together for a day of bipartisanship and interacted with Pulse.  The audience also included No Labels representatives from 150 college chapters across 37 states. C-SPAN aired the event, and No Labels live-streamed the sessions to digital attendees via their website.

With over 1,000 participants, thousands of votes were cast throughout the convention. No Labels promoted and shared insights from Pulse via Twitter multiple times to its 129,000 followers.

In the following days, national networks and media covered many of the presidential candidates’ remarks from the convention.

 

Implementation

Pulse was used during 4 sessions throughout the day-long convention: “A Panel with Congressional Problem Solver Pioneers”; an interactive lunch break; “A View from the Statehouse and Down the Street”; and “Focused on Fixing: New Hampshire Citizens Focus Group.” During each implementation, No Labels shared Pulse votes on multiple large screens throughout the convention space, so panelists and audience members alike could watch the room’s reactions in real-time.

Insights

Throughout the day, votes were analyzed to generate insights on how the audience was reacting to the topics discussed throughout the event. Here’s a sampling of what was learned:

  • During the congressional panel, audience members were asked through instant polling how they felt about the solutions proposed by the panelists. Overall, 92% of voters believed that Members of Congress do not spend enough time reaching across the aisle.
  • Lunchtime voters revealed that more men than women already had a clear idea of which 2016 presidential candidate they are supporting.
  • During the statehouse panel, more than half of voters believed their state government is more functional than the federal government.
  • When focus group audience members were asked if their minds have changed based on the candidates’ conference remarks, the majority of Democrat and Independent voters replied “Yes” or “Somewhat” while only half of Republicans agreed.
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