Clinton Global Initiative Annual Meeting

September 28, 2015

Overview

The Clinton Global Initiative (CGI) used Microsoft Pulse (previously “Bing Pulse”) to gauge audience feedback in real-time during CNBC’s interview with President Bill Clinton and a panel during a broadcast conversation at the 2015 Clinton Global Initiative Annual Meeting, which reached more than 170,000 people.

Viewers watching online on CNBC.com and in-person at CGI were able to share their opinions on whether they agreed or disagreed with key issues that arose and answered specific poll questions throughout the discussion titled “Making the Economy Work for People”.

CNBC’s Becky Quick moderated the session with President Clinton and leaders from the private, public, and civil society sectors. Participants included Jim Brett, President of West Elm; Karen Appleton, Senior Vice President of Industry of Box and Founder, Box.org; John Chambers, Executive Chairman of the Board of Cisco; John McFarlane, Chairman of Barclays; and Erica Kochi, Senior Advisor on Innovation to the Executive Director of UNICEF and Co-founder and Co-lead of UNICEF Innovation.

The discussion focused around how CGI members can:

  • Support and scale shared economy ventures that provide social and environmental value;
  • Accelerate access to services through digitization to support thriving livelihoods and financial wellbeing for all; and,
  • Create new markets and bring products to the base of the pyramid.

Implementation

Pulse was used during the panel and continued on during the interview with President Clinton to further engage those in the room, as well as those watching around the world. Prior to the start of the session, the audience in the room and online were prompted to participate in the conversation through Pulse. CGI and CNBC shared Pulse vote results on screens throughout the room so that Becky Quick, the panelists, and audience members alike could watch the room’s reactions in real-time. Additionally, Quick encouraged the audience to engage through Pulse throughout the session and utilized the poll results to add to the conversation.

Insights

Throughout the session, votes were analyzed to generate insights on how the audience was reacting to the topics discussed. Here’s a sampling of what was learned:

  • When asked “Who is most responsible for making sure the economy works for most people?,” 37% said “government,” while 44% said it was a combination of government, charities, the private sector, NGO’s, and public-private partnerships.
  • 81% of the audience believed that increased technology in the workplace is a good thing for the economy.
  • 60% of the audience believed that American companies that have a social good component to their mission are more poised for long-term success.
  • 73% of the audience was more likely to buy a product from a company that is “socially responsible” and/or “fair trade.”
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